23-04-2021

Social Media Feeda Social Feed For Your Instagram Content



Trying to get your Instagram followers to visit your website is hard enough, but only being able to use the link in your bio? We know the struggle. But there is a way to add custom links to each of your Instagram posts: by creating a clickable, shoppable Instagram feed.

  • One great way to spruce up your website while integrating social media is by including a feed of social media posts on your pages. Here’s a great example from Ferrari. Notice how it’s both a call to action and also an effective plug of their Instagram account: These are typically live feeds of your social media posts.
  • Give your own team members the mic and a chance to connect around a specific area of expertise, share a personal story or give further insight into company culture and the human beings behind the brand. Remember, creativity is key when it comes to crafting engaging and compelling social media content.

Not selling anything? You can still use these strategies to drive traffic and link to specific blog posts, videos, or websites from your Instagram feed. Here’s how to do it:

Why Instagram for Ecommerce?

When you add an Instagram feed to your website, you have a couple of different options. (You can even add social media content from other platforms, but we'll save that for another post!) You can choose to curate an Instagram feed made up of your Instagram business account, or a few different hashtags.

Instagram is great for sharing creative and engaging visual content, but it’s also an effective platform for driving ecommerce sales. In fact, according to a recent study, 78% of consumers make purchasing decisions that are influenced by a brand’s social media.

There are 3 main reasons why Instagram is so great for ecommerce sales:

  • Shopping mindset:Instagram users are online shoppers. According to a study by Iconosquare, 70% of Instagram users have searched for a brand on Instagram, and 62% follow brands on Instagram because they “love the brand.” This makes Instagram users the perfect audience because they’re high-intent, online shoppers!
  • High engagement: Even though trends are showing that Instagram engagement is dropping, the social platform is still producing higher engagement for brands than both Twitter and Facebook. What makes the social platform so popular is that it’s basically Facebook, boiled down to its single most engaging function: sharing visual media. Throw in some brilliant photo filters and you’ve got one of the biggest and most engaged online communities to date.
  • Visual platform: Feeding off the previous point, because of Instagram’s visual format, the social platform holds massive opportunities for online stores looking to showcase their products. Instagram Video, in particular, can hugely compliment your Instagram ecommerce marketing. Think about how much of your product you can showcase in a 60 second video compared to just one image!

So selling directly from your Instagram should be a piece of cake, right? Not so fast.

While many brands have achieved success selling directly from Instagram, getting users from your Instagram feed to your online store can be really, really difficult.

Why Selling on Instagram is Difficult

Over the past two years, Instagram has released a number of updates to make the social platform more shoppable, like adding a “Buy Button” on paid ads and “Carousel Ads” for businesses. But none of these updates address the underlying issue that continues to limit Instagram as a sales channel: you can’t add clickable links to Instagram captions.

Instagram only gives users one clickable link in the app, which is the link in your bio. And while a lot of businesses use the link to send Instagram users to their homepage, for ecommerce businesses that want to send followers to specific product pages, the lack of hot links is a huge challenge for Instagram ecommerce marketing.

Of course, there are a few creative ways to get around Instagram’s pesky limitations, but none of them really offer a solution.

1. Referring to the link in your bio

A common tactic to get around Instagram’s restriction is to add “link in profile” or “link in bio” to a photo caption, directing your followers to your bio where they can click on the website link. In fact, both #linkinprofile and #linkinbio are some of the top-used hashtags on Instagram!

You can either leave the link in your bio as a general one, like later.com/blog, or you can switch out the link in your bio to drive your followers to a specific URL. For example, if you’re hosting a giveaway, you could update the link in your bio to take your audience directly to the giveaway page.

Why it falls short: Instagram’s photo feed is no longer chronological, so when a brand’s post says “link in bio,” the link in your bio might not correspond to the Instagram post. Because of this, it can be really difficult for followers to track down a specific item shown in an Instagram post. A lot of Instagram users use the platform as a source of inspiration before making a purchase. They’ll scroll through a brand’s photos, browsing their products to see which ones they like the most. But if that product is 10 or 15 posts back, they might not know where they can buy it.

2. Including a URL in Instagram comments

A second way that Instagram users have tried to get around the restriction is by placing URLs in the comments underneath their posts.

Why it falls short: These URLs aren’t clickable! So in order for one of your follower to get to that webpage, they would have to highlight the URL, copy it, exit the app, open a web browser, paste the URL into the address bar, and click “enter.” It’s way too many steps, and very unlikely to drive much traffic.

A second problem has to do with attribution. When mobile users copy and paste your URL into a web browser, the referral source doesn’t get registered by Google Analytics, so you’re not able to tell where your traffic is coming from, which is super important for optimizing your social Instagram selling strategy.

How a Shoppable Instagram Feed Can Help

Without the ability to embed links to specific product pages, Instagram is a bit like a shopping window where you can admire the products but never buy. And it’s proving to be a big problem for ecommerce brands that want to monetize their accounts.

Since Instagram only gives you one clickable link, we created a tool called Linkin.bio that makes it easy to shop your Instagram feed. Linkin.bio is a landing page that resembles your Instagram feed and displays your posts as clickable images. See it in action here on Stylebop’s feed.

When one of your followers clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page that resembles your Instagram feed and displays your Instagram posts as clickable images. You can add unique links to your Instagram posts, and then schedule or publish them through Later. When your followers visit your Linkin.bio page, they can click on any of your Instagram posts to visit the product page that your photo is about.

You can link to multiple websites and pages and direct your Instagram audience to the right content and products, all without changing the link in your bio.

There are a few existing tools to help you create a shoppable Instagram feed, with the high end starting at $2000/month for Curalate’s Like2Buy platform. Linkin.bio is part of Later’s premium plan, which starts at just $16/month for 2 Instagram accounts, plus the ability to schedule Instagram posts!

Simply put, Linkin.bio is a platform that turns your Instagram followers into customers by eliminating the need for users to open a separate browser to search for a product. By enabling your followers to find your products within two clicks, Linkin.bio closes the gap between your feed and the checkout process.

So what are you waiting for? Start using Later and Linkin.bio today!

Social Media Feeda Social Feed For Your Instagram Content Change

Check out these examples of social media feeds embedded on websites and create your own in less than 5 minutes. Collect content from multiple social media platforms and showcase posts, photos and videos on a social media wall.

Engage your website visitors with a custom social feed.

Create a social feed with videos and posts collected from multiple social media channels and embed it on your website to engage your visitors.

Why you should embed a social media feed on your website

There are many advantages to using a social media feed on your website. Your social content adds a fresh feel to your website by showing that you’re active online and interacting with your customers and fans. And it can show what your fans are saying about you. And who better to talk about you, your products or services than your loyal customers?

Adding a live social media feed on your website will help you:

  • Increase conversions
  • Keep your website fresh
  • Make your visitors engage
  • Expand your online network
  • Increase brand awareness

How create a social feed and embed it on your website

Walls.io social media feeds are responsive and very easy to embed on any website. Here are some options for adding a feed to your website:

  • Use JavaScript or iframe embed code. Here’s a quick tutorial on how to embed a social feed on your website using the custom embed code we generate for you automatically.
  • Use the Walls.io WordPress plugin.
  • Use a website builder. If you’re using Squarespace, Wix, Weebly, or Jindo then check out this tutorial on how to embed a social wall on your website using website builders.

1. SIXT France social media feed

SIXT France uses a social media feed on its website to display authentic content generated by its customers. The car brand also adds custom posts featuring new car models to the feed. This kind of content helps website visitors get some information and make decisions about their next car purchase.

2. IKEA Poland social media feed

IKEA Poland uses a social media photo gallery feed to display authentic social media content from shoppers whenever they post on Instagram or Twitter using the store’s official hashtags.

IKEA Poland also uses Walls.io to mix social media content produced by its customers on Instagram with custom posts uploaded by the IKEA team itself. This feed helps inspire buyers and increase their trust when deciding to make a purchase.

3. Ferrari social media feed

Ferrari uses a live social media feed on the races.ferrari.com and formula1.ferrari.com subdomains to display live social media updates from several social platforms. This helps Ferrari keep the website up to date by reusing the content that the social media team already publishes on the official social media channels.

4. beyerdynamic social media feed

beyerdynamic, a German manufacturer of audio equipment, is using a social media feed as part of its ecommerce website. The social feed connects user-generated content to the products in beyerdynamic’s online store.

Social Media Feeda Social Feed For Your Instagram Content

The company is using Walls.io to connect customers’ social media posts to the relevant products in the ecommerce shop. This engages visitors and increases the trust in the brand and its products. The social media feed helps them increase conversions with the help of authentic user-generated content.

5. Sacoor Brothers fashion retailer social media feed

The Sacoor Brothers fashion retailer uses a social wall in its online shop to display authentic user-generated content created by its customers and shared on various social media platforms using the store’s official hashtag #SacoorBrothers. The content serves as social proof and helps inspire website visitors.

Engage your website visitors with a custom social feed.

Create a social feed with videos and posts collected from multiple social media channels and embed it on your website to engage your visitors.

6. Memphis Grizzlies social media feed

The Memphis Grizzlies use social media feeds to showcase social content on various websites that they are running. The content of each social feed is adapted to the website it’s embedded on, and all social feeds are styled to fit the look of the site as well.

Here we have two different social walls; one is embedded on Grizzlies.com, the other one on FedExForum.com. The two walls are styled completely differently, each one adapted to fit the website it’s embedded on.

The Grizzlies switched to Walls.io from a competitor and have since set up multiple social media walls, all to an impeccable standard. They’ve fully integrated social walls with their online marketing strategy.

7. Zotter social media feed

Zotter has set up a social media feed for multiple reasons. For one, the hashtag and social feed allow the social media team to keep track of social media postings about the brand. Furthermore, by setting up the feed on a screen at the company, Zotter employees can see how their hard work affects customer happiness.

And the social media feed embedded on the Zotter website serves to keep the website current even when the blog isn’t constantly updated with new content. They use a Walls.io social feed to collect amazing user generated content created by their customers on social media using the #Zotter hashtag, mix it with the brand’s social feeds and share it with their website visitors.

8. Life is Good social media feed

To celebrate its 25th anniversary, Life is Good ran a hashtag campaign for donations. For every post using the hashtag #SomethingGood, the company donated $1 to the Life is Good Kids Foundation. $1 million was raised over the course of the campaign.

Posts from the campaign were displayed on a social media feed embedded on the campaign website. Users could take part via Twitter, Instagram, as well as an upload form that sent posts straight to the social wall as native posts using Walls.io.

9. Montpellier Airport social media feed

Montpellier Airport combines content from all its social media channels in a branded social media feed on its website. It keeps the website up to date by re-purposing the content that the social media team creates for Montpellier Airport’s social media channels. The social media feed inspires travelers and helps them discover new destinations. The airport uses it to also share the latest news and offers.

10. University social media feed on website examples

Social Media Feeds Social Feed For Your Instagram Content Search

Thousands of universities around the world are using social media to engage with their students. They use social media walls like Walls.io to embed long-term custom social feeds on their websites. Social media feed embeds are a great place for providing information about the university, giving people an insight into what’s going on, attracting new students and creating a connection between students, staff, alumni, visitors, etc.

Here’s how the University of Sussex uses a social wall on its graduation page, encouraging students to share their experience on social media and, thus, the “hall of fame”.

Mission and objectivesapple inc.. Here, we see the University of Toronto social wall embedded on the Back to School section of the website.

And here is Tiffin University’s general social wall, embedded on the website to give visitors some insight into what’s going on at the university.

Tiffin University’s social wall is not tied to any particular topic, allowing the social wall to change and feature all kinds of posts throughout the school year. It works well as a long-term embed on the school’s website.

Social Media Feeds Social Feed For Your Instagram Content Settings

Embedding a social wall on a microsite or your university’s website is incredibly easy. Just grab the embed code from your Walls.io dashboard (you can tweak the settings to adjust how your embed will look) and paste it into the place on your site where you want to embed it.

Social Media Feed Html

We hope you’ll enjoy your social feed website embed

We’re excited to find out how you’re using your free social media wall. Send us a link to the page where you have the social feed embedded. The most spectacular and interesting use cases make it to our blog. Mac os server user manual.